Blog

In the world of email marketing, success hinges on more than just crafting compelling content. Ensuring that your messages reach their intended recipients is equally crucial. This is where DMARC (Domain-based Message Authentication, Reporting, and Conformance) comes into play. Adding a DMARC record to your DNS settings can significantly improve your email deliverability and security after a big change in the industry that went into effect in February 2024. Certain providers, most notably Google and Yahoo, now require A DMARC record in your DNS settings for your email to be delivered. Many have not made this changes but here’s why incorporating

Are you a solopreneur looking for help in marketing your small business? Let the experts at MarketVex help. We offer a range of services to help boost your brand and online presence.   Best US Cities for Gig Economy Nomads To Consider Many people love traveling and exploring new places, but traditional jobs don’t allow much time to do so. However, with today’s economic landscape, more employers are offering gig job options. Most of these jobs allow people to work remotely from anywhere, opening the opportunity for workers to travel extensively while still earning an income. Rather than being discouraged by not having

Google Tag Manager is becoming more and more common to setup and implement on sites. This is a more streamlined way of putting all your tags (tracking codes) into your site. Codes like Google analytics, Google ads (PPC), Facebook Pixels, etc. You can have just one code (tag manger) on your site that will track all those codes in one location offering a number of benefits. Here’s a great overview if you are interested: https://blog.hubspot.com/marketing/google-tag-manager-guide

Almost every day, we hear of an incident where a hacker, or a group of them, take down some passwords and breach accounts. The rate at which these attacks are happening is going through the roof, and end-users are not helping the matter with poor password and cybersecurity practices either. That is not a discussion for today though. Or, is it? If you have always wondered how these hackers got into the accounts they breach at all, this is the piece you have been looking for. Understanding the Hacking Game There are diverse approaches to trying to hack an account. The

SEO can be a complicated discussion to have with clients. Most have a general idea it has something to do with coming up number one on Google. As we build sites I always like to frame expectations on what can be expected and what will be hard to achieve. My first discussion is typically the difference between on page SEO and off page SEO. On Page SEO On page SEO is simply the process of identifying keywords that you want to rank for and then using those keywords properly on the site itself. If done properly this let’s Google easily index