
Enhance Your Email Marketing with DMARC: Why It’s Essential for Success
In the world of email marketing, success hinges on more than just crafting compelling content. Ensuring that your messages reach their intended recipients is equally crucial. This is where DMARC (Domain-based Message Authentication, Reporting, and Conformance) comes into play. Adding a DMARC record to your DNS settings can significantly improve your email deliverability and security after a big change in the industry that went into effect in February 2024. Certain providers, most notably Google and Yahoo, now require A DMARC record in your DNS settings for your email to be delivered. Many have not made this changes but here’s why incorporating