Ben Hunt, a guy that I look up to in the web design world, likes to say something that I think is great advice. Most websites do not scream, “You’re in the right place! You’ve found what you’re looking for!”
After multiple years in this business, I can probably count on one hand the sites I’ve seen in Memphis that I really think accomplishes that mission. Unfortunately, most website owners through a bunch of boring content (read 10 paragraphs of text) and think potential customers will spend 25 minutes reading all their boring content. Here’s a newsflash: the average website visitor makes a judgement call on your product or service with a few seconds. Literally a few seconds. If you aren’t grabbing their attention immediately, than you’ve lost.