Although Canada’s law doesn’t punish legitmate businesses with email list that:

• The customer either went through a single or double opt in process
• Have a list from legitimate business relationships

Here’s the exact text from the Canadian  government website:

Legitimate businesses that use email to market their products to Canadians should not be negatively impacted by this law. The regime to allow for email marketing is based on a consumer opt-in approach, which stipulates that businesses must get consent prior to sending commercial email or have a pre-existing business relationship with a consumer.

The Bottom Line?

It’s hard putting together successful email campaigns.  But don’t add to the problem for you (and everyone else) by subjecting yourself to potential liability.  Understand what you’re doing and the results will pay off.

If you want to read the law, please click here.

Google now indicates they are more likely to pick keywords from the pages content as opposed to headers (H1 headers as an example), menus, etc.  Over the past year Google has emphasized keywords being used (appropriately) in your pages content thinking this will ultimately deliver the best results for Google users.

Bottom Line

Write your pages content with your keywords in mind and worry less about page titles, headers, etc.  Those things are still important but not near as important as providing the very best content possible and having people link to that page because they find it valuable.

• Do NOT assume people stopped buying, that’s what average sales people do.  They could mean the difference between an okay year and a great one.

• Show your customers/clients you work hard and are dependable.  Don’t lose face with your customers or prospects because you have gotten complacent (towards the end of the year).

• Show customers/clients, especially close to the holidays, you are there to assist them even if they are not buying. This shows true value and credibility.

Good luck finishing out strong in 2011.